Best SEO Agency Australia 2018
Chivell Internet Media
A Guide To Search Engine Optimisation In 2017 And Into The Future
If you want to be the BEST SEO Agency in Australia 2018, you had better know your stuff when it comes to the right methods to use for your clients websites. We at Chivell Internet Media have put together some information regarding what the best practices are in relation to your online presence.
Search engine optimisation (SEO) is the term referred to the practice of ranking websites highly in search engines like Google for specific keywords. The main reason for doing this is because the higher a site ranks, the more traffic it gets. For example, the first spot of Google takes about a third to a half of the total traffic for that particular keyword. As a result, there is a lot of value in ranking highly. This is particularly important for businesses or websites that want to get more business or customers. So, in this article, we will be examining how to execute SEO in 2017 and the strategies needed to ensure that you keep your rankings this year and in the future.
The content of the page is necessary and you should analyze the top 10 searches for that keyword. You should take a deep look at the type of content that is currently ranking and improve on it. The entire point is to create content that is worthy of being ranked on the first page in the top spots. Some ways that you can improve your content are ensuring that it is 2,000+ words, correctly formatted, has a table of contents, includes lots of pictures, has videos and has links to other authority sites. Note that if the pages in the top three spots of Google have approx 3,000 words of content, you should ensure that your content has at least 3,500 words or more.
Now, when it comes to optimising your website for your keyword, you have to make sure that you are not over optimizing for it. This means that you should not place your intended keyword in the URL, title, meta description, all the header tags, picture alt tags, etc. This would undoubtedly lead to an over-optimisation penalty. Instead, you should only place your exact keyword in the title and 2 - 3 times throughout your content. You should instead use related keywords in the places mentioned above. Google places more importance on topical relevance so make sure to use keywords that are related to that keyword without repeating the exact keyword.
In addition to these on-page aspects, you also need to ensure that your website has a low bounce rate and high loading speed. Slow websites don't usually make it to the top of Google, and a high bounce rate indicates that your site is not what users are looking for and therefore, Google would not favor that website. This means that you should take the necessary steps to speed up your site through the use of CDNs (content delivery networks) as well as by installing various plugins, compressing images, etc. If you want to reduce your bounce rate, make sure that your content is compelling and provides the information that users are looking for without too many ads.
Next, off-page optimisation is another critical aspect of SEO. Without backlinks, a website will have a hard time ranking, especially for keywords with competition. There are many types of links, but it is best to get white hat links if you want your website to weather any SEO penalty update. For example, this means getting high-quality guest posts. You can do this by manually reaching out to authority sites in your niche and asking for a guest post. You will have a higher rate of success if you interact with the owner of the website first and develop a relationship before you ask for a link.
Another great quality link that you can get is from doing manual blog commenting. Many people think that this is a poor method of link building, but it can deliver traffic if done correctly.
In closing, SEO is always changing, and it is important that we keep up with the industry to keep ranking. Once we apply the above for you, your website could be ranking in a matter of months.