Best SEO Agency Australia 2018

 Chivell Internet Media

A Guide To Search Engine Optimisation In 2017 And Into The Future

If you want to be the BEST SEO Agency in Aus­tralia 2018, you had bet­ter know your stuff when it comes to the right meth­ods to use for your clients web­sites.  We at Chiv­ell Inter­net Media have put togeth­er some infor­ma­tion regard­ing what the best prac­tices are in rela­tion to your online pres­ence.

Search engine opti­mi­sa­tion (SEO) is the term referred to the prac­tice of rank­ing web­sites high­ly in search engines like Google for spe­cif­ic key­words. The main rea­son for doing this is because the high­er a site ranks, the more traf­fic it gets. For exam­ple, the first spot of Google takes about a third to a half of the total traf­fic for that par­tic­u­lar key­word.  As a result, there is a lot of val­ue in rank­ing high­ly. This is par­tic­u­lar­ly impor­tant for busi­ness­es or web­sites that want to get more busi­ness or cus­tomers. So, in this arti­cle, we will be exam­in­ing how to exe­cute SEO in 2017 and the strate­gies need­ed to ensure that you keep your rank­ings this year and in the future.

First of all, we will begin with opti­mis­ing your page.  It is impor­tant to note that every web­site should have at least ten pages of con­tent to start with.  In most cas­es, the site should include an about page, con­tact page, pri­va­cy pol­i­cy and even a dis­claimer page if nec­es­sary. These pages are crit­i­cal in a busi­ness web­site or an affil­i­ate based web­site.

The con­tent of the page is nec­es­sary and you should ana­lyze the top 10 search­es for that key­word. You should take a deep look at the type of con­tent that is cur­rent­ly rank­ing and improve on it.  The entire point is to cre­ate con­tent that is wor­thy of being ranked on the first page in the top spots. Some ways that you can improve your con­tent are ensur­ing that it is 2,000+ words, cor­rect­ly for­mat­ted, has a table of con­tents, includes lots of pic­tures, has videos and has links to oth­er author­i­ty sites. Note that if the pages in the top three spots of Google have approx 3,000 words of con­tent, you should ensure that your con­tent has at least 3,500 words or more.

Now, when it comes to opti­mis­ing your web­site for your key­word, you have to make sure that you are not over opti­miz­ing for it. This means that you should not place your intend­ed key­word in the URL, title, meta descrip­tion, all the head­er tags, pic­ture alt tags, etc. This would undoubt­ed­ly lead to an over-opti­mi­sa­tion penal­ty. Instead, you should only place your exact key­word in the title and 2 — 3 times through­out your con­tent. You should instead use relat­ed key­words in the places men­tioned above. Google places more impor­tance on top­i­cal rel­e­vance so make sure to use key­words that are relat­ed to that key­word with­out repeat­ing the exact key­word.

In addi­tion to these on-page aspects, you also need to ensure that your web­site has a low bounce rate and high load­ing speed. Slow web­sites don’t usu­al­ly make it to the top of Google, and a high bounce rate indi­cates that your site is not what users are look­ing for and there­fore, Google would not favor that web­site. This means that you should take the nec­es­sary steps to speed up your site through the use of CDNs (con­tent deliv­ery net­works) as well as by installing var­i­ous plu­g­ins, com­press­ing images, etc.  If you want to reduce your bounce rate, make sure that your con­tent is com­pelling and pro­vides the infor­ma­tion that users are look­ing for with­out too many ads.

Next, off-page opti­mi­sa­tion is anoth­er crit­i­cal aspect of SEO. With­out back­links, a web­site will have a hard time rank­ing, espe­cial­ly for key­words with com­pe­ti­tion. There are many types of links, but it is best to get white hat links if you want your web­site to weath­er any SEO penal­ty update.  For exam­ple, this means get­ting high-qual­i­ty guest posts. You can do this by man­u­al­ly reach­ing out to author­i­ty sites in your niche and ask­ing for a guest post. You will have a high­er rate of suc­cess if you inter­act with the own­er of the web­site first and devel­op a rela­tion­ship before you ask for a link.

Anoth­er great qual­i­ty link that you can get is from doing man­u­al blog com­ment­ing.  Many peo­ple think that this is a poor method of link build­ing, but it can deliv­er traf­fic if done cor­rect­ly.

In clos­ing, SEO is always chang­ing, and it is impor­tant that we keep up with the indus­try to keep rank­ing. Once we apply the above for you, your web­site could be rank­ing in a mat­ter of months.

Best SEO Agency in Aus­tralia 2018